“This situation is unacceptable”: Vernon Reid has launched a campaign to give under-appreciated guitar geniuses more recognition – and it’s working wonders

Vernon Reid
(Image credit: Scott Legato/Getty Images)

It won’t come as much of a surprise to hear that many of the biggest names in electric guitar have social media followings reflective of their status. Joe Bonamassa, for example, boasts nearly 230k X (formerly Twitter) followers. Slash, meanwhile, has a whopping 3.5 million.

Unfortunately, there are several influential guitar players who have struggled to amass an online following that fairly reflects the impact they’ve had on the wider guitar world.

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Matt Owen
Senior Staff Writer, GuitarWorld.com

Matt is a Senior Staff Writer, writing for Guitar World, Guitarist and Total Guitar. He has a Masters in the guitar, a degree in history, and has spent the last 16 years playing everything from blues and jazz to indie and pop. When he’s not combining his passion for writing and music during his day job, Matt records for a number of UK-based bands and songwriters as a session musician.