You’ll “never play a Fender the same way again”, according to the guitar giant’s mysterious new teaser

Brace yourselves: it looks like a high-profile electric guitar launch is on the way, if Fender’s latest teaser video is anything to go by.

But the killer app is that highly sculpted heel, which is more akin to an Ernie Ball than what we’ve come to expect from the traditional Fender four-bolt offering.

Combined with the ‘American xxxxx’ stamp on the neck plate, it looks like we’re dealing with a contemporary, high-end guitar line-up here.

What models will that range have in store? We’ll just have to wait until next week...

Mike has been Editor-in-Chief of GuitarWorld.com since 2019, and an offset fiend and recovering pedal addict for far longer. He has a master's degree in journalism from Cardiff University, and 15 years' experience writing and editing for guitar publications including MusicRadar, Total Guitar and Guitarist, as well as 20 years of recording and live experience in original and function bands. During his career, he has interviewed the likes of John Frusciante, Chris Cornell, Tom Morello, Matt Bellamy, Kirk Hammett, Jerry Cantrell, Joe Satriani, Tom DeLonge, Radiohead's Ed O'Brien, Polyphia, Tosin Abasi, Yvette Young and many more. His writing also appears in the The Cambridge Companion to the Electric Guitar. In his free time, you'll find him making progressive instrumental rock as Maebe.