“The opportunities that AI presents for guitar education are immense”: Why one of the world’s top guitar tutors is embracing AI – even if he’s out of a job

Musician playing acoustic guitar and learning from online lesson on computer
(Image credit: Getty Images)

I’ve been reading a bit about AI lately and been pondering ways that it might affect my job and the role of music education generally. I don’t think it’s imminent, but at the rate that AI is growing, I can imagine that significant changes in the way we learn are certainly coming in the next decade.

Things have already changed a great deal over the last 15 years with the rise of online education. When I first started making online lessons, I was concerned about the possibility of local teachers losing students to the internet. Now it seems that the vast majority of music students use online learning, many doing so exclusively.

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Justin Sandercoe

Justin Sandercoe – aka JustinGuitar – is one of the world's foremost guitar tutors. His learning platform, JustinGuitar, was founded in 2003, and its launch on YouTube in 2006 quickly made Justin's lessons some of the most popular on the web. Today, JustinGuitar has over 1.5m subscribers on YouTube, and the website is home to over 1,300 free video guitar lessons. Tommy Emmanuel, Mark Knopfler, Steve Vai and Brian May are among the A-list names who recommend Justin's guitar courses.