Black Veil Brides' Jake Pitts and Jinxx on silver linings, defying the haters, and the digital guitar gear revolution

Black Veil Brides
(Image credit: Joshua Shultz)

Black Veil Brides, the fashionable metalcore outfit from Hollywood, California, have been taking it on the chin since the group made its mainstream splash with debut album, We Stitch These Wounds.

Guitar World has been actively championing Black Veil Brides since Pitts and Jinxx throughout the years about the band’s polarizing nature. In a 2013 Guitar World interview, Jinxx commented: “Nikki Sixx is a friend of ours. And he told us, ‘You guys get a lot of love, you get a lot of hate. But you know what? Mötley Crüe got the same hate back in the day. You’re going through exactly what we went through when we did Shout at the Devil. So just keep doing what you’re doing.’ ”

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Jeff Kitts

As a teenager, Jeff Kitts began his career in the mid ’80s as editor of an underground heavy metal fanzine in the bedroom of his parents’ house. From there he went on to write for countless rock and metal magazines around the world – including Circus, Hit Parader, Metal Maniacs, Rock Power and others – and in 1992 began working as an assistant editor at Guitar World. During his 27 years at Guitar World, Jeff served in multiple editorial capacities, including managing editor and executive editor before finally departing as editorial director in 2018. Jeff has authored several books and continues to write for Guitar World and other publications and teaches English full time in New Jersey. His first (and still favorite) guitar was a black Ibanez RG550.