“Duane Allman played a great solo, came back, and Eric says, ‘Well, I want to do mine again!’ This went on for at least an hour or two”: How Eric Clapton went from God to all-'round guitar genius in the ‘70s

Eric Clapton performs live onstage in 1975
(Image credit: Michael Putland/Getty Images)

In late 1968, Eric Clapton and Steve Winwood had a conversation that would help define Clapton’s direction in the coming decade. 

“We discussed the philosophy of what we wanted to do,” Clapton recalled in his autobiography. “Steve said that for him, it was all about unskilled labor, where you just played with your friends and fit the music around that. It was the opposite of virtuosity, and it rang a bell with me because I was trying so hard to escape the pseudo-virtuoso image I had helped create for myself.”

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Bill DeMain

Bill DeMain is a correspondent for BBC Glasgow, a regular contributor to MOJO, Classic Rock and Mental Floss, and the author of six books, including the best-selling 'Sgt. Pepper at 50.' He is also an acclaimed musician and songwriter who's written for artists including Marshall Crenshaw, Teddy Thompson and Kim Richey. His songs have appeared in TV shows such as 'Private Practice' and 'Sons of Anarchy.' In 2013, he started Walkin' Nashville, a music history tour that's been the #1-rated activity on Trip Advisor. An avid bird-watcher, he also makes bird cards and prints.