“As an entry into the brand, you’re getting traditional woods, upgraded hardware and premium pickups”: How the Player Series became Fender’s best-selling guitar line

Fender Player Series
(Image credit: Fender)

Back in 2018, Fender introduced the Player Series aimed very squarely at guitarists and bass players taking their first steps into the environs of a major brand.

Familiar designs that had been seen in the hands of renowned artists for decades were now available to young players who wanted the classic sounds of their forebears with pro-level spec, including C-profile necks, modern 22-fret fingerboards, upgraded bridges and classic F-stamped neckplates. Another undoubted attraction was that the Player Series sat well below the $/£1k price tag and, most importantly, had that name on the headstock. 

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David Mead

With over 30 years’ experience writing for guitar magazines, including at one time occupying the role of editor for Guitarist and Guitar Techniques, David is also the best-selling author of a number of guitar books for Sanctuary Publishing, Music Sales, Mel Bay and Hal Leonard. As a player he has performed with blues sax legend Dick Heckstall-Smith, played rock ’n’ roll in Marty Wilde’s band, duetted with Martin Taylor and taken part in charity gigs backing Gary Moore, Bernie Marsden and Robbie McIntosh, among others. An avid composer of acoustic guitar instrumentals, he has released two acclaimed albums, Nocturnal and Arboretum.

With contributions from