Meet the Hell Kitty – the evil twin of the Squier Hello Kitty Strat hell-bent on destroying the meme guitar

Hell Kitty Stratocaster
(Image credit: Zakk Farkas)

Forget vintage Strats, Les Pauls or SGs – Squier’s Hello Kitty Stratocaster is one of 2023’s most sought after collector’s items. Okay, maybe it’s not quite at that level, but the affordable beginner electric guitar – which is one of the internet’s most recognizable meme instruments – has seen its prices skyrocket in recent years in the face of soaring demand.

As reported last November, the price of Hello Kitty Strats has more than doubled since 2019, rising from an average of $275 to $700 last year. According to Reverb’s Price Guide, that trend has continued this year: one mint condition Hello Kitty six-string sold for $1,300.

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Matt Owen
Senior Staff Writer,

Matt is a Senior Staff Writer, writing for Guitar World, Guitarist and Total Guitar. He has a Masters in the guitar, a degree in history, and has spent the last 16 years playing everything from blues and jazz to indie and pop. When he’s not combining his passion for writing and music during his day job, Matt records for a number of UK-based bands and songwriters as a session musician.