“People have always gravitated to guitars by Fender Japan because you get so much more choice… The build quality is the best Fender makes outside the Custom Shop”: How the Japanese Fender offset conquered the world

2023 Fender Jaguar FSR Inca Silver
(Image credit: Future)

Down in rural Somerset, UK you’ll find a little slice of Matsumoto, Japan at the premises of Gas Station Guitars. The store, which primarily does business online, imports a wide variety of rare and sought-after Japanese guitars.

But, as owner Keith Anderson admits, it’s the colourful and quirky offset guitars made by Fender Japan – notably at its famous Fujigen factory – that are his ruling passion.

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Jamie Dickson

Jamie Dickson is Editor-in-Chief of Guitarist magazine, Britain's best-selling and longest-running monthly for guitar players. He started his career at the Daily Telegraph in London, where his first assignment was interviewing blue-eyed soul legend Robert Palmer, going on to become a full-time author on music, writing for benchmark references such as 1001 Albums You Must Hear Before You Die and Dorling Kindersley's How To Play Guitar Step By Step. He joined Guitarist in 2011 and since then it has been his privilege to interview everyone from B.B. King to St. Vincent for Guitarist's readers, while sharing insights into scores of historic guitars, from Rory Gallagher's '61 Strat to the first Martin D-28 ever made.