The rise, fall and rediscovery of the Fender Jaguar

Gibson-style block inlays were introduced on Fender’s top-of-the-line offset models in 1966. This ’66 Jag belongs to Warpaint’s Emily Kokal and was gifted to her by John Frusciante. (Image credit: Future / Olly Curtis)

”I’ve been into Fenders since I can remember,” says Martin Kelly, co-author of Fender: The Golden Age 1946-1970 (Cassell Illustrated). “I only got a real job because I wanted to play more guitars!” he jokes, with just a hint of irony. 

While shooting for success in the late 80s and early 90s with cult indie band East Village, Martin decided to start up the Heavenly Recordings label with co-founder Jeff Barrett and has been working in the music industry ever since. 

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Rod Brakes

Rod Brakes is a music journalist with an expertise in guitars. Having spent many years at the coalface as a guitar dealer and tech, Rod's more recent work as a writer covering artists, industry pros and gear includes contributions for leading publications and websites such as Guitarist, Total Guitar, Guitar WorldGuitar Player and MusicRadar in addition to specialist music books, blogs and social media. He is also a lifelong musician.