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CruzTools Changes Name to GrooveTech

Musician tool specialist CruzTools has been rebadged as GrooveTech.

The company's name change follows the sale of its Powersports business, and will—the company says—allow it to focus on its core business of making practical tools for musicians.

"It was a little difficult to let go of the Powersports business," Dan Parks, the president of GrooveTech, said in a press release. "But we found a great home for it and can now fully dedicate our attention to the needs of musicians.”

For more on GrooveTech, head on over to

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Jackson Maxwell
Jackson Maxwell

Jackson is an Associate Editor at He’s been writing and editing stories about new gear, technique and guitar-driven music both old and new since 2014, and has also written extensively on the same topics for Guitar Player (opens in new tab). Elsewhere, his album reviews and essays have appeared in Louder (opens in new tab) and Unrecorded (opens in new tab). Though open to music of all kinds, his greatest love has always been indie, and everything that falls under its massive umbrella. To that end, you can find him on Twitter crowing about whatever great new guitar band you need to drop everything to hear right now.