CruzTools Changes Name to GrooveTech

Musician tool specialist CruzTools has been rebadged as GrooveTech.

The company's name change follows the sale of its Powersports business, and will—the company says—allow it to focus on its core business of making practical tools for musicians.

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Jackson is an Associate Editor at GuitarWorld.com. He’s been writing and editing stories about new gear, technique and guitar-driven music both old and new since 2014, and has also written extensively on the same topics for Guitar Player. Elsewhere, his album reviews and essays have appeared in Louder and Unrecorded. Though open to music of all kinds, his greatest love has always been indie, and everything that falls under its massive umbrella. To that end, you can find him on Twitter crowing about whatever great new guitar band you need to drop everything to hear right now.

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