Skip to main content

D'Addario Launches Players Circle Rewards Program

D'Addario has launched Players Circle, a new customer-rewards program. The program is the digital evolution of a concept that Jim D'Addario, CEO of D'Addario & Company, first conceived in the Nineties.

The process is simple: Players sign up online, enter the serial numbers from their purchased packaging, and are rewarded with redeemable points. Other ways to earn points include getting others to sign up and sharing content on social media.

Points are redeemable for accessories and gear, including many different lines of D'Addario strings for electric, acoustic, classical and bass guitar. This enables players to sample different styles of their choosing. Shipping and handling costs are included in the point redemption.

Upon signup, rewards program members are also automatically entered to win large-scale prizes, such as guitars, effect pedals, accessories and digital exclusives.

For more information about D'Addario, and how to join this program, visit daddario.com.

Thank you for reading 5 articles this month*

Join now for unlimited access

US pricing $3.99 per month or $39.00 per year

UK pricing £2.99 per month or £29.00 per year 

Europe pricing €3.49 per month or €34.00 per year

*Read 5 free articles per month without a subscription

Join now for unlimited access

Prices from £2.99/$3.99/€3.49

Guitar World Staff
Guitar World Staff

Since 1980, Guitar World has been the ultimate resource for guitarists. Whether you want to learn the techniques employed by your guitar heroes, read about their latest projects or simply need to know which guitar is the right one to buy, Guitar World is the place to look.