Fender CEO Andy Mooney explains why Fender isn’t at this year’s NAMM – and what needs to change before it returns

Fender headstock
(Image credit: Future)

Among the many events that were flipped on their head by Covid, NAMM looks to be finally getting back on its feet, with its second in-person event since the end of the pandemic scheduled to take place in just a few weeks.

However, though NAMM will be returning to the Anaheim Convention Center once more, it will be doing so with a number of high-profile absentees casting a shadow over proceedings: just as was the case with last year’s installment, many of the biggest brands simply won’t be there.

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Matt Owen
Senior Staff Writer, GuitarWorld.com

Matt is a Senior Staff Writer, writing for Guitar World, Guitarist and Total Guitar. He has a Masters in the guitar, a degree in history, and has spent the last 16 years playing everything from blues and jazz to indie and pop. When he’s not combining his passion for writing and music during his day job, Matt records for a number of UK-based bands and songwriters as a session musician.