Gibson is preparing to sell NFTs of its most famous models
Earlier this month, the company filed for trademark registration of body shapes like the Flying V, Les Paul and SG for the purposes of selling "multimedia files" authenticated by NFTs
Gibson is preparing to sell NFTs of its most famous electric guitar models, records show.
On January 14, the Nashville-based guitar giant filed for trademark registrations for the “uniquely shaped body portion" of six of its most famous models: the Les Paul, Flying V, SG, Thunderbird, Explorer and what appears to be either an ES-330 or ES-335.
The January 14 filing with the U.S. Patent and Trademark Office intends to "cover the categories of downloadable multimedia files containing artwork, text, audio, and video relating to music and entertainment authenticated by non-fungible tokens."
The applications were filed as "intent-to-use," meaning that while Gibson hasn't launched any such NFTs yet, it most likely intends to at some point.
What the application doesn't reveal, however, is a timetable for the launch of the NFTs in question, or what will be included within them.
NFTs are all the rage right now in the industry, with both guitar heroes (Steve Vai and Keith Richards are two examples from this month alone) and companies like ESP getting in on the fun as of late.
We have no information on Gibson's NFTs beyond the scant information included in the trademark filings, but keep your eyes on Gibson in the meantime for more info.
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Jackson is an Associate Editor at GuitarWorld.com. He’s been writing and editing stories about new gear, technique and guitar-driven music both old and new since 2014, and has also written extensively on the same topics for Guitar Player. Elsewhere, his album reviews and essays have appeared in Louder and Unrecorded. Though open to music of all kinds, his greatest love has always been indie, and everything that falls under its massive umbrella. To that end, you can find him on Twitter crowing about whatever great new guitar band you need to drop everything to hear right now.