Gibson redefines guitars as investments with new Rally partnership

Gibson's Tony Iommi signature "Monkey" 1964 SG Special Replica
(Image credit: Gibson)

Gibson has announced a partnership with the investment firm Rally – known for fostering investment in collectible assets – that will allow people to buy shares of ultra-valuable Gibson Custom Shop guitars. 

Three such instruments are available for investing in as part of the program, the signed, artist-approved prototype builds of three recent signature guitars: the Tony Iommi "Monkey" 1964 SG Special, the aged and signed Adam Jones 1979 Les Paul Custom, and the Slash 1966 EDS-1275 Doubleneck.

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Jackson Maxwell

Jackson is an Associate Editor at He’s been writing and editing stories about new gear, technique and guitar-driven music both old and new since 2014, and has also written extensively on the same topics for Guitar Player. Elsewhere, his album reviews and essays have appeared in Louder and Unrecorded. Though open to music of all kinds, his greatest love has always been indie, and everything that falls under its massive umbrella. To that end, you can find him on Twitter crowing about whatever great new guitar band you need to drop everything to hear right now.