In a surprise - and really quite awesome - move, Fender has partnered with online shoe and clothing retailer Zappos to encourage guitar playing in the workplace.
The ‘Strum for the Sole’ program is intended to promote wellbeing and work-life balance through the use of digital learning app Fender Play.
As we all know, playing electric or acoustic guitar is a great way to reduce stress, promote creativity, self-expression and confidence, and that’s exactly what Fender hopes to bring to Zappos employees.
If it’s successful, and we hope it will be, we can then extend to multiple other corporate partners
Evan Jones, Fender
Lucky employees at Zappos’ Las Vegas campus have even been kitted out with a jam room, populated with models from Fender’s Player, Vintera and California Series.
The most exciting news of all, however, is that Fender has said the scheme could be coming to your very own workplace.
“If it’s successful, and we hope it will be, we can then extend to multiple other corporate partners who might also want to make music available to their employee base as part of their own health and wellness programs,” Evan Jones, chief marketing officer at Fender, told The Drum.
Now, we haven’t done a survey or anything, but we’re going to take a guess and say that every GW reader wants this scheme in every single workplace on the planet. Immediately. Make it so, Fender!
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