Latest news
Missed out on the Hello Kitty guitars? Loog is now launching kid-friendly acoustics and a Fender-approved Strat
The Fender x Loog Hello Kitty Stratocaster is even ready to be plugged into an amp, as it's fully equipped with a mini single-coil pickup and a standard ¼-inch jack
Tom Morello on why Ace Frehley is his ultimate guitar hero – and why he owes him a “life debt”
Morello discusses how Kiss and the Spaceman were seminal early inspirations
Johnny Marr, one of the Gallagher brothers' earliest supporters, gives his thoughts on the cultural impact of Oasis's reunion tour
Marr famously loaned an up-and-coming Noel Gallagher a few guitars when the band was finding its feet – and has been a strong champion throughout their career
Joe Bonamassa on why you’ll never catch him playing an amp modeler
The gear guru admits there are reasons for their surge in popularity, but he personally won’t be making the switch
John Mayer explains why he got hooked on PRS guitars
The guitarist has also singled out two features of his signature Silver Sky that he believes make it special
The Smashing Pumpkins designed some wild Yamaha guitars to celebrate their first gigs in Japan in 12 years – and they were played live
The guitars designed by Billy Corgan, Kiki Wong, James Iha and Jack Bates are now on display
In the ’70s, Elvis owned a 41-foot Cadillac in the shape of a guitar – after years of neglect, it's now being restored to its former glory
The art-piece-meets-working-vehicle was crafted over a period of two years by Hollywood custom car builder Jay Ohrberg
One of the main guitars on Biffy Clyro’s new album was a tiny Fender with a built-in speaker – which is also beloved by Tom Bukovac
The forgotten ’90s oddball was employed for some “cheap-sounding warmth” and sludgy goodness
