These huge 4th of July guitar sales have taken the wind out of Prime Day’s sails – shop 10 of my top picks

Guitar Center Stars, Stripes, Savings: Up to 60% off
Guitar Center went early with its 4th of July sale this year and continues adding products and upping the discount. Currently, guitarists can save up to 60%. There’s an excellent selection of gear on offer too, including electric guitars, acoustic guitars, and some great deals on pedals. Ends July 9th

Sweetwater: Up to 60% 4th of July Sale
Matching Guitar Center, for a limited time guitarists can score an impressive up to 60% off a massive range of gear at Sweetwater, from instant savings on big-name brands, to rebates, Certified Open Box deals, and a whole lot more.

Fender's huge Summer Sale: Save up to 20%
If you’re in the market for a new Fender or Squier guitar this summer, then this is the sale to head for. With discounts of up to 20% across a huge range of instruments, it’s the perfect place to pick up a bargain on a new guitar. There are plenty of options too, whether you’re after something ultra premium, an intermediate-level guitar, or something beginner/budget friendly. There's money to be saved on genuine parts and accessories, too.

Musician's Friend 4th of July Sale: Up to 60% off
And yet another store offering huge discounts! For a limited time, you can bag yourself serious savings on popular models from Fender, Music Man, Gretsch, Schecter and many more. You only have until 6 July to take advantage of this stellar sale, so don't hang around!

Reverb Independents Day Sale: Up to 66% off
Buying used is a great way to save big bucks on new gear, and Reverbs latest sale makes it even better value for money with up to 66% off music gear. There’s a great selection of used gear from independent retailers, but you can also bag big savings on B-stock and brand new gear in the sale, too.

Guitar Tricks' Summer Black Friday: Save $1,000!
Guitar Tricks is our top online guitar lessons platform and this deal gets you $1,000 of tuition tools for just $125.65. The deal includes an annual membership, plus their Ultimate Beginner Bundle - which comes complete with various materials + AmpliTube 5 - and finally, 4 bonus gifts. This offer is everything you need to make great strides with your playing. Check out the full rundown of what's included in the bundle at the link.

TrueFire 60% off All-Access deal: $249, now $99
Kickstart July with a new practice and learning regime thanks to this crazy-low guitar lessons deal from TrueFire. We’re big fans of the unmatched volume of content, the massive range of star tutors and the learning paths which help you along the way in a coherent and progressive way.

Want to get on board with amp emulations? Well, this is the best possible time, as IK Multimedia offers the most comprehensive versions of its two biggest applications: AI tone-modeling ecosystem Tonex and digital guitar-tracking powerhouse AmpliTube 5. You can pick up either Max package for just $99.99, where each would usually cost $299.99 each.

Positive Grid 4th of July sale: Spark Live & Edge savingsIt wouldn't be sale season without Positive Grid throwing their hat in the ring with some discounts. While there are no savings on Spark, Spark Mini or Spark Go (maybe they're waiting for Prime Day?), they've lopped a good chunk of change off the top-rated Spark Live and Spark Edge smart amp/PA combos. There's also heavy price-slashing on BIAS software.

Amazon: Early Prime Day deals
Ok, so I stand by the opinion that Prime Day isn't that good for guitarists. Beyond a handful of Fender and Yamaha deals, you won't find many big gear deals that eclipse the likes of Guitar Center and Sweetwater, but what you will find is a treasure trove of essentials. From picks and strings to Velcro, batteries and cables, Amazon is the place to find value and stock up this Prime Day. Just check out this guitar stand, only $13; or why not add a few new sounds to your pedalboard on the cheap, with Joyo pedals starting from just $33.98?