Matt Heafy now earns more money from Twitch than from Trivium's digital streaming revenue

Matt Heafy streams on Twitch
(Image credit: Matt Heafy / Trivium)

While a large proportion of an artist's audience comes by way of streaming services like Spotify and Apple Music, payouts are often minuscule, so it's no wonder they're resorting to less conventional methods to generate cash.

Take Matt Heafy, for example: he's the frontman of Trivium, one of the most successful metal bands in the world, yet he earns more money from livestreaming on Twitch than he does from the band's music on all streaming platforms combined.

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Sam Roche

Sam was Staff Writer at from 2019 to 2023, and also created content for Total Guitar, Guitarist and Guitar Player. He has well over 15 years of guitar playing under his belt, as well as a degree in Music Technology (Mixing and Mastering). He's a metalhead through and through, but has a thorough appreciation for all genres of music. In his spare time, Sam creates point-of-view guitar lesson videos on YouTube under the name Sightline Guitar.