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Sam Roche

I'm a Staff Writer at Guitar World. I've played guitar for 15+ years and have a degree in Music Technology (Mixing & Mastering). I suppose that makes me qualified to talk to you about this stuff? I'm into all genres of music, but first and foremost I love all things rock and metal.

Articles by: Sam Roche

Cyber Monday guitar deal: TC Electronic pedals

Get 11 TC Electronic pedals for just $39 each in one of the biggest Black Friday guitar deals

By Sam Roche

Spice up your pedalboard and save $30 apiece with this epic guitar effects deal at Guitar Center

Epiphone

Here are the top Epiphone deals from Black Friday 2020

By Sam Roche

From Les Pauls to acoustics to ES-style models, here are the best Epiphone picks from this year's shopping bonanza

Fender Player Telecaster

This is one of the best Fender Telecaster deals we've seen from Black Friday 2020

By Sam Roche

Save a cool $130 on this excellently spec'd Fender Player Tele over at Musician's Friend

Best beginner electric guitars

After a beginner electric guitar? Here are the top deals of Black Friday 2020 so far

By Sam Roche

If you're looking to begin you're journey of shred, look no further than our roundup of the best Black Friday electric guitar deals

ESP LTD M-400

Save $350 on the shred-ready ESP LTD M-400 in this epic Black Friday deal

By Sam Roche

Just $449 gets you this Solar Fade Metallic-finished, Seymour Duncan-equipped rock machine

Squier Bullet Telecaster

Looking for the biggest beginner guitar deal this Black Friday? This Squier Bullet Telecaster might just be it

By Sam Roche

Save $50 and get this well-rounded electric guitar for just $129 in this incredible deal

Ernie Ball Slinky electric guitar strings

Get 6 sets of Ernie Ball Regular Slinky guitar strings for just $22 in this killer Black Friday deal

By Sam Roche

Dull, worn-out strings will be a thing of the past – at least for a while – with this epic offer over at Amazon

Positive Grid BIAS FX 2 Elite

Save a massive 60% on ALL Positive Grid BIAS software in one of Black Friday's biggest guitar deals

By Sam Roche

Plus, you can get a tasty 30% off the company's revolutionary Spark practice amp

Best beginner acoustic guitars

These are the top beginner acoustic guitar deals of Black Friday 2020 so far

By Sam Roche

If you're in the market for your first acoustic guitar, we've rounded up the very best deals for you

Schecter C-1 Platinum

Snag Schecter's C-1 Platinum for just $449 in one of the top Black Friday guitar deals for metal players

By Sam Roche

Save a whopping $149 on this EMG-equipped, hell-raising axe at Guitar Center

ProAudioStar

Save 20% on all new guitar gear at ProAudioStar in this Black Friday extravaganza

By Sam Roche

After a new axe? Looking to give your pedalboard a makeover? ProAudioStar's got you covered

Dr. Z CAZ-45

Dr. Z teams up with Carol-Ann Amps for its first-ever high-gain offering, the CAZ-45

By Sam Roche

The new 6L6-driven design boasts a comprehensive gain section, offering extensive tone-shaping possibilities

Cort Guitars OC-Core Collection

Cort Guitars unveils the affordable, all-solid OC-Core Collection

By Sam Roche

Starting at $499, the line comprises mahogany, spruce and blackwood acoustic-electrics

ESP LTD TL-6

ESP raises over $47k at Metallica's All Within My Hands Foundation Concert and Auction

By Sam Roche

The company donated two signed guitars that brought in $26,100 and $21,050

Andy Gibbs of Thou

Sick Riffs: Andy Gibbs teaches you the sludgy, chromatic wrecking ball of Thou's Ancestral Recall

By Sam Roche

The track is taken from the band's 2020 collaboration with Emma Ruth Rundle, May Our Chambers Be Full

Epiphone 2020 Riviera and Casino

Epiphone launches new takes on its classic '60s hollowbodies, the Casino and Riviera

By Sam Roche

The new revivals boast new worn finishes and updated specs

Sophie Lloyd

Kiesel teams up with Sophie Lloyd for Limited Artist Edition A6H Aries model

By Sam Roche

The social media guitar sensation's new axe boasts Lithium pickups, glow-in-the-dark side fret markers and a striking Purple Burst finish

Gibson Demo Shop

Gibson launches Reverb store to sell one-of-a-kind prototype guitars, demo models and artist-played instruments

By Sam Roche

The Gibson Demo Shop opens with an initial run of 40 instruments

Hamstead Soundworks Zenith

Hamstead Soundworks offers up an all-in-one tone-shaping solution with the Zenith EQ, compressor and boost pedal

By Sam Roche

The British boutique company's new stompbox boasts intuitive controls and Secret Switching, an all-new footswitch design

Maton Joe Robinson Signature

Maton Guitars teams up with Aussie singer-songwriter Joe Robinson for the J.R Signature

By Sam Roche

The Australian company's latest model features an impressive selection of exotic tonewoods and a Maton AP5 PRO pickup system

Bert Vervoort and Jonathan Verstrepen of Carnation

Carnation tear through Malformed Regrowth in this blazing death-metal playthrough

By Sam Roche

Bert Vervoort and Jonathan Verstrepen wield sandblasted Mayones axes to deliver the track's unstoppable flurry of riffs

Schecter Synyster Gates Limited Edition Dark Night

Avenged Sevenfold's Synyster Gates reveals limited-edition Dark Night version of his Schecter signature model

By Sam Roche

Limited to just 100 instruments, the new edition boasts a black-on-black pinstripe configuration and Gates' signature Schecter humbuckers

Dean Guitars Cadi Select 3 Pickup Classic Black

Dean Guitars expands its Select Series with the Cadi Select 3 Pickup Classic Black

By Sam Roche

Three Seymour Duncan humbuckers are chief among the new model's none-more-black appointments

Mithans Guitars T'roots and T'leafes

Mithans Guitars unveils two T-style semi-hollows: the T'roots and T'leafes

By Sam Roche

The Slovenian boutique builder lifts the lid on its latest top-spec'd electrics

Dunable Guitars

Dunable Guitars reveals more affordable DE Series

By Sam Roche

New South Korean-made models boast Dunable Cthulu pickups and a wealth of customization options