PRS is closely associated with electric guitar players ranging from Carlos Santana to Mark Tremonti and John Mayer, but now the company has announced a new program, Pulse Artist, designed to support local artists.
The program uses PRS’s dealer network to provide local access to some of the benefits of an endorsement, while also serving as a potential “stepping stone” to becoming an official PRS artist.
“As the world of music progresses past big-budget label deals and relies more on discovery, we wanted to develop a program that supports and showcases influential regional players,” said Bev Fowler, PRS’s Director of Artist Relations.
“We are excited to be able to help amplify these musicians and their art and help to connect more people through music.”
