New documentary Really Good Rejects tells the story of cult LA luthier Reuben Cox

Really Good Rejects film
(Image credit: Really Good Rejects)

Reuben Cox, the LA luthier and owner of “America’s second best guitar shop” Old Style, is the subject of a new documentary, Really Good Rejects.

The film is directed by Alice Gu and premiered at Austin’s SXSW festival on Sunday (March 13). It tells the story of how Cox got his start making guitars from old furniture, through to the development of the distinctive rubber bridge instruments that made his name and the establishing of his Old Style guitar store in Silverlake.

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Matt Parker
Features Editor,

Matt is Features Editor for Before that he spent 10 years as a freelance music journalist, interviewing artists for the likes of Total Guitar, Guitarist, Guitar World, MusicRadar,, DJ Mag and Electronic Sound. In 2020, he launched, which aims to share the ideas that make creative lifestyles more sustainable. He plays guitar, but should not be allowed near your delay pedals.