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Samantha Fish Premieres New "Bulletproof" Music Video

(Image credit: Alyssa Gafkjen)

Today, we've teamed up with ace blues guitarist Samantha Fish to premiere her new "Bulletproof" music video.

"Bulletproof" is the lead track from Fish's new album, Kill Or Be Kind. Set for a September 20 release, Kill Or Be Kind was recorded at Royal Studios in Memphis, and produced by Scott Billington.

You can check out the "Bulletproof" video below.

“'Bulletproof' is about losing touch with yourself when you try to make everyone else happy," Fish told Guitar World. "It’s a little bit of an observation on society’s standards and the music industry—how people can criticize every little thing, and because you’re in show business you’re expected to be bulletproof as an individual.

"Vulnerability being taken as weakness, you put on a mask to steel yourself," she continued. "It’s a facade, but we all do it anyway.”

For more on Samantha Fish, be sure to head on over to

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Jackson is an Associate Editor at He’s been writing and editing stories about new gear, technique and guitar-driven music both old and new since 2014, and has also written extensively on the same topics for Guitar Player (opens in new tab). Elsewhere, his album reviews and essays have appeared in Louder (opens in new tab) and Unrecorded (opens in new tab). Though open to music of all kinds, his greatest love has always been indie, and everything that falls under its massive umbrella. To that end, you can find him on Twitter crowing about whatever great new guitar band you need to drop everything to hear right now.