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Watch How ESP's Custom Shop Builds Its Incredible "Rinne (Transmigration)" Guitar — Video

We love when the guys at the ESP Custom Shop in Japan create videos that show how their latest creations are, well, created.

Ergo, we're happy to share this new video, posted January 4, that shows exactly what goes into the Custom Shop's magnificent "Rinne (Transmigration)" guitar. We're not sure if we need the quotation marks, but we'll worry about that later.

Anyway, check out the video below and tell us what you think of this beauty!

To see several more brand-new pieces by the ESP Custom Shop, head here—and, of course, be sure to follow along with Guitar World's NAMM Show coverage next week, especially on Facebook, Twitter and Instagram. It'll be like you're at the show!

Damian Fanelli

Damian is editor-in-chief of Guitar World magazine. From 1998 to 2014, he was one third of Mister Neutron, an instrumental rock act that toured the universe and elsewhere and released three albums via Austin-based Deep Eddy Records. These days he performs with several New York City-area bands and can often be spotted with one of his many, many, many B-bender-equipped guitars. In past lives he was GW’s managing editor and online managing editor – and he still can’t believe he got to write the liner notes for the latest SRV box set.