Watch How ESP's Custom Shop Builds Its Incredible "Rinne (Transmigration)" Guitar — Video

We love when the guys at the ESP Custom Shop in Japan create videos that show how their latest creations are, well, created.

Ergo, we're happy to share this new video, posted January 4, that shows exactly what goes into the Custom Shop's magnificent "Rinne (Transmigration)" guitar. We're not sure if we need the quotation marks, but we'll worry about that later.

Anyway, check out the video below and tell us what you think of this beauty!

To see several more brand-new pieces by the ESP Custom Shop, head here—and, of course, be sure to follow along with Guitar World's NAMM Show coverage next week, especially on Facebook, Twitter and Instagram. It'll be like you're at the show!

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Damian Fanelli
Editor-in-Chief, Guitar World

Damian is Editor-in-Chief of Guitar World magazine. In past lives, he was GW’s managing editor and online managing editor. He's written liner notes for major-label releases, including Stevie Ray Vaughan's 'The Complete Epic Recordings Collection' (Sony Legacy) and has interviewed everyone from Yngwie Malmsteen to Kevin Bacon (with a few memorable Eric Clapton chats thrown into the mix). Damian, a former member of Brooklyn's The Gas House Gorillas, was the sole guitarist in Mister Neutron, a trio that toured the U.S. and released three albums. He now plays in two NYC-area bands.