Video: A Look Inside the Fender Custom Shop

January is "gear month" in the music industry — when manufacturers and retailers gather at the annual Winter NAMM Show in Anaheim, California, to show and sell what's new for the coming year.

With NAMM in the air, the Fender Custom Shop released its 2013 Custom Collection last week (Check it out here). It consists of eight new guitars and two new basses.

[[ Keep up with Guitar World's NAMM 2013 coverage right here! ]]

This week, Fender has posted a new video, "A Look Inside the Fender Custom Shop," to its official YouTube page, and you can check it out below. It gives you a solid idea of the work that goes into each Fender Custom Shop model.

For another inside look at the Fender Custom Shop, check out this feature by our sister publication, Guitar Aficionado magazine.

For more about the Fender Custom Shop, visit fender.com/custom-shop (opens in new tab).

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Damian Fanelli
Editor-in-Chief, Guitar World

Damian is Editor-in-Chief of Guitar World magazine. In past lives, he was GW’s managing editor and online managing editor. He's written liner notes for major-label releases, including Stevie Ray Vaughan's 'The Complete Epic Recordings Collection' (Sony Legacy) and has interviewed everyone from Yngwie Malmsteen to Kevin Bacon (with a few memorable Eric Clapton chats thrown into the mix). Damian, a former member of Brooklyn's The Gas House Gorillas (opens in new tab), was the sole guitarist in Mister Neutron (opens in new tab), a trio that toured the U.S. and released three albums (opens in new tab). He now plays in two NYC-area bands.