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Video: A Look Inside the Fender Custom Shop

January is "gear month" in the music industry — when manufacturers and retailers gather at the annual Winter NAMM Show in Anaheim, California, to show and sell what's new for the coming year.

With NAMM in the air, the Fender Custom Shop released its 2013 Custom Collection last week (Check it out here). It consists of eight new guitars and two new basses.

[[ Keep up with Guitar World's NAMM 2013 coverage right here! ]]

This week, Fender has posted a new video, "A Look Inside the Fender Custom Shop," to its official YouTube page, and you can check it out below. It gives you a solid idea of the work that goes into each Fender Custom Shop model.

For another inside look at the Fender Custom Shop, check out this feature by our sister publication, Guitar Aficionado magazine.

For more about the Fender Custom Shop, visit

Damian Fanelli

Damian is editor-in-chief of Guitar World magazine. From 1998 to 2014, he was one third of Mister Neutron, an instrumental rock act that toured the universe and elsewhere and released three albums via Austin-based Deep Eddy Records. These days he performs with several New York City-area bands and can often be spotted with one of his many, many, many B-bender-equipped guitars. In past lives he was GW’s managing editor and online managing editor – and he still can’t believe he got to write the liner notes for the latest SRV box set.