How Fender shook up the ‘new vintage’ market with the American Vintage II series

Fender American Vintage II 1951 Telecaster
(Image credit: Future / Neil Godwin)

Fender’s American Vintage reissues (often abbreviated to AVRI) have long enjoyed a great reputation as high-quality instruments that are as near as you can get to genuine vintage Fenders south of the Custom Shop. And with Custom Fenders now routinely costing over three grand, the idea of a really accurate reissue costing a fair chunk less is very tempting. 

Over the past few years, fans of vintage Fenders have had to content themselves with the American Original range, which aimed to provide a general flavour of 60s Stratocasters and 50s Teles, for example, while offering flatter fingerboards and other modern conveniences. 

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Jamie Dickson

Jamie Dickson is Editor-in-Chief of Guitarist magazine, Britain's best-selling and longest-running monthly for guitar players. He started his career at the Daily Telegraph in London, where his first assignment was interviewing blue-eyed soul legend Robert Palmer, going on to become a full-time author on music, writing for benchmark references such as 1001 Albums You Must Hear Before You Die and Dorling Kindersley's How To Play Guitar Step By Step. He joined Guitarist in 2011 and since then it has been his privilege to interview everyone from B.B. King to St. Vincent for Guitarist's readers, while sharing insights into scores of historic guitars, from Rory Gallagher's '61 Strat to the first Martin D-28 ever made.