Fender Reveals U.S. Guitar-Making Process in Walk-Through Video

Ever wonder how a guitar travels through Fender’s Corona, California, manufacturing process?

Check out this video, courtesy of Bloomberg.com, which walks you through the Corona facility and explains some of the production processes that go into these hand-made guitars.

Along the way you learn a few facts about the facility, like:

• Fender produces lower-priced guitars abroad and higher-end guitars in California. (Okay, that’s a no-brainer).

• The Corona factory makes about 200,000 guitars a year.

• It takes three to four weeks to make one guitar.

• 108 pairs of hands work on each guitar.

... and more!

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Christopher Scapelliti

Christopher Scapelliti is editor-in-chief of Guitar Player magazine, the world’s longest-running guitar magazine, founded in 1967. In his extensive career, he has authored in-depth interviews with such guitarists as Pete Townshend, Slash, Billy Corgan, Jack White, Elvis Costello and Todd Rundgren, and audio professionals including Beatles engineers Geoff Emerick and Ken Scott. He is the co-author of Guitar Aficionado: The Collections: The Most Famous, Rare, and Valuable Guitars in the World, a founding editor of Guitar Aficionado magazine, and a former editor with Guitar WorldGuitar for the Practicing Musician and Maximum Guitar. Apart from guitars, he maintains a collection of more than 30 vintage analog synthesizers.