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Brian May, Seiko team up to create Red Special-inspired watch

Brian May holds his Red Special guitar (left), a Seiko Brian May watch
(Image credit: Seiko)

Brian May has teamed up with Japanese watchmaker Seiko to create a new watch inspired by his signature Red Special electric guitar.

Limited to just 12,500 examples worldwide, the watch is Seiko's second collaboration with the Queen guitarist. By May's request, it features a gold finish, in reference to the recent "Gold Series" reissues of his solo albums.

The watch's pressed pattern is designed to resemble the texture, finish and coloring of the Red Special, and its nylon strap features vertical stripes designed to resemble guitar strings.

"The two definitely work together – the watch echoes the guitar," May explained in an interview with Seiko, which you can watch below. 

The back of the watch sports May's signature, and a unique serial number that will range from 00001/12500 to 12500/12500.

The watch also comes in a special presentation box that's modeled after a guitar case, and features a replica of the "lucky sixpence" coin that May famously uses in lieu of a guitar pick.

A portion of the proceeds from the sale of the watch will be donated to The Mercury Phoenix Trust (opens in new tab), which funds initiatives around the globe relating to HIV/AIDS, and was founded by Queen's surviving members after the band's frontman, Freddie Mercury, died of AIDS-related causes in 1991.

For more information on the watch, which goes on sale on March 1, visit Seiko (opens in new tab).

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Jackson is an Associate Editor at GuitarWorld.com. He’s been writing and editing stories about new gear, technique and guitar-driven music both old and new since 2014, and has also written extensively on the same topics for Guitar Player (opens in new tab). Elsewhere, his album reviews and essays have appeared in Louder (opens in new tab) and Unrecorded (opens in new tab). Though open to music of all kinds, his greatest love has always been indie, and everything that falls under its massive umbrella. To that end, you can find him on Twitter crowing about whatever great new guitar band you need to drop everything to hear right now.