Chibson USA launches official website, releases activity book inspired by its social media ad campaigns

Chibson USA activity book
(Image credit: Chibson USA)

Unless you’ve been living in a social media black hole for the past few years, you’ve probably heard the name Chibson USA. The brand, which professes to be “More Than Just A Shell Company”, has built a cult following on social media – over 200k followers on Instagram – thanks to its ingenious ad campaigns.

From its Placebo Pedal that does absolutely nothing to its Push/Pull guitar body extensions, and from its Clipper Capo Deluxe nail clipper that promises “Ultimate Toe’n” to its literal J Bass, Chibson USA is one of those accounts that, from a guitar perspective, is a must-follow.

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Matt Owen
Senior Staff Writer, GuitarWorld.com

Matt is a Senior Staff Writer, writing for Guitar World, Guitarist and Total Guitar. He has a Masters in the guitar, a degree in history, and has spent the last 16 years playing everything from blues and jazz to indie and pop. When he’s not combining his passion for writing and music during his day job, Matt records for a number of UK-based bands and songwriters as a session musician.