Fender CEO Andy Mooney: “There are still heaps of virtuoso players, but there are fewer guitar gods now”

Andy Mooney
(Image credit: Fender)

“When that article came out with the headline ‘Guitar is dead’, that was the definition of fake news,” Fender CEO Andy Mooney told Guitar World in 2020, referencing a Washington Post article lamenting the death of the six-string.

The Washington Post piece theorized the reason the guitar industry was in decline was that there are no “guitar heroes” anymore – no players who would inspire people en masse to pick up the instrument.

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Sam Roche

Sam was Staff Writer at GuitarWorld.com from 2019 to 2023, and also created content for Total Guitar, Guitarist and Guitar Player. He has well over 15 years of guitar playing under his belt, as well as a degree in Music Technology (Mixing and Mastering). He's a metalhead through and through, but has a thorough appreciation for all genres of music. In his spare time, Sam creates point-of-view guitar lesson videos on YouTube under the name Sightline Guitar.