Fender CEO Andy Mooney: “I think the guitar today is in a better place than it’s ever been. I’m hugely optimistic about the future”

Andy Mooney
(Image credit: Fender)

It’s been a frantic few years for guitar companies, and for Fender especially. The unprecedented guitar boom over lockdown resulted in the firm’s highest sales figures of all time, with its New Guitar Player Landscape Analysis concluding that more than 16 million new players picked up an electric guitar or acoustic guitar for the first time.

But as the pandemic began to fade throughout 2022 and the world returned to relative normality, Fender refused to rest on its laurels, instead plowing on with some its biggest releases since the turn of the decade: the American Vintage II range, the expansion of the Acoustasonic platform with the affordable Player Jazzmaster, the continued rise of its Tone Master digital amp range, and a plethora of signature models across all Fender brands.

Thank you for reading 5 articles this month**

Join now for unlimited access

US pricing $3.99 per month or $39.00 per year

UK pricing £2.99 per month or £29.00 per year 

Europe pricing €3.49 per month or €34.00 per year

*Read 5 free articles per month without a subscription

Join now for unlimited access

Prices from £2.99/$3.99/€3.49

Matt Owen
Senior Staff Writer, GuitarWorld.com

Matt is a Senior Staff Writer, writing for Guitar World, Guitarist and Total Guitar. He has a Masters in the guitar, a degree in history, and has spent the last 16 years playing everything from blues and jazz to indie and pop. When he’s not combining his passion for writing and music during his day job, Matt records for a number of UK-based bands and songwriters as a session musician.