Gibson has reportedly recovered a huge haul of blueprints, schematics and original manuals for guitar amps and effects pedals produced by the firm and its sub-brands prior to 1970, having located them for sale on eBay.
The brand’s VP of Product, Mat Koehler, told the tale of how the materials – thought lost – had come back into the firm’s possession.
“In my time at Gibson, I have been fortunate enough to help preserve and organize our historic archives as well as to recover historic documents and artifacts that went missing long ago,” says Koehler in an Instagram post.
“The latest discovery is unbelievable. Long story very short, we recovered the entire Gibson Brands amplifier and effects archive from 1936-1969... filled with schematics, blueprints, parts lists, work instructions, promo photos, frequency analyses, notes, memos, and more.”
Koehler goes on to explain that the archive was shifted from Gibson’s original Kalamazoo base to Chicago when Gibson’s parent CMI decided to relocate the service center, later under the ownership of Norlin (from 1969) they were again repeatedly moved.
“Incredibly, a former employee held onto the records and listed them on eBay,” says Koehler. “Which is how I caught wind of it. Special thanks to @thejdavidson and @arthurforni for making sure these got home safely.”
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Alongside the story, Koehler has shared several images indicating the sheer size of the archived paperwork recovered, which appears to run across several heaving cabinet drawers.
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Taking a closer peek at the pictures, we can spot labels for the likes of Gibson’s own Tweed amp, the Rhythm King, alongside the likes of early-’60s tube amps the Falcon and Duo Medallist, plus Epiphone-branded amps including the Pacemaker, Ensign and, seemingly, classic Epiphone original guitar designs.
Then there’s a whole haul of Maestro-branded products, including iconic fuzz pedal, the Fuzz-Tone, the Reverb Tremolo and the Rover rotating speaker.
The implications of the discovery could be significant, given we know the brand is focused – in the parlance of new Gibson CEO Cesar Guieken – on “leveraging its iconic past”. Maestro was reprised last year, while the Epiphone Originals series and the recent 150th Anniversary models have seen it increasingly focus on its own vintage design heritage.
Meanwhile, many of Gibson’s older amps have excellent reputations on the vintage market but lack off-the-shelf equivalents – pointing to an obvious gap in the market for the firm.
Perhaps the next step will be the rebirth of Gibson and Epiphone-branded amplifiers? Time will tell, but we’re pretty sure that, alongside preserving its past, Koehler’s archive acquisition is going to have an important role to play in Gibson’s future, as well.
In related news, Koehler recently revealed the ultra-rare Epiphone model he rates as one of the more beautiful designs to ever emerge from Gibson’s Kalamazoo facility.
This isn’t the first time Gibson has tracked down a piece of guitar history via an online marketplace. Back in June, the firm reacquired Mary Ford’s 1961 Gibson Les Paul SG Custom on Facebook Marketplace.
