Gibson’s Mat Koehler says he rates this guitar among the most “beautiful designs ever to come out of Kalamazoo” – and it’s an Epiphone

Mat Koehler and the Epiphone Excellente
(Image credit: Gibson / Epiphone)

Epiphone celebrates its 150th anniversary this year and, to document the occasion, Gibson’s VP of Product Mat Koehler has spoken to Guitarist magazine about the brand’s history. 

In recent decades, Epiphone has become best known for producing lower cost builds for parent company Gibson, but it has a proud tradition of original guitar design – one that actually predates Gibson. 

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Matt Parker
Features Editor,

Matt is Features Editor for Before that he spent 10 years as a freelance music journalist, interviewing artists for the likes of Total Guitar, Guitarist, Guitar World, MusicRadar,, DJ Mag and Electronic Sound. In 2020, he launched, which aims to share the ideas that make creative lifestyles more sustainable. He plays guitar, but should not be allowed near your delay pedals.

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