Guild makes a major play for the made-in-USA acoustic market with the “no frills, boutique quality” Standard Series

Guild Standard Series
(Image credit: Guild)

Guild has announced the launch of the Standard Series, a new range of acoustic guitars with a vintage vibe, modern build, all made in the USA. 

The Standard Series is a big deal for Guild in what is a big year for the storied guitar brand as it celebrates its 70th anniversary, and it debuts a brand new Pacific Sunset Burst finish, and introduces refreshed Guild classic models, the D-40, D-50, and F-40 to the lineup, with each guitar spritzed with an ultra-thin coating of nitro before leaving the workshop.

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Jonathan Horsley

Jonathan Horsley has been writing about guitars since 2005, playing them since 1990, and regularly contributes to publications including Guitar World, MusicRadar and Total Guitar. He uses Jazz III nylon picks, 10s during the week, 9s at the weekend, and shamefully still struggles with rhythm figure one of Van Halen’s Panama.