Guitar fans on Twitter are freaking out over this ad – which features the least convincing handling of a guitar we’ve ever seen

Cider clothing ad
(Image credit: Cider)

Everyone knows that the guitar is a pretty cool instrument. So cool, in fact, that electric guitars and acoustic guitars are frequently used as props for films, TV adverts and other promotional materials. 

Sometimes, in such circumstances those wielding the chosen six-string will be unfamiliar with it, having never had a proper guitar lesson – nor even played the thing – in their entire life.

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Matt Owen
Senior Staff Writer,

Matt is a Senior Staff Writer, writing for Guitar World, Guitarist and Total Guitar. He has a Masters in the guitar, a degree in history, and has spent the last 16 years playing everything from blues and jazz to indie and pop. When he’s not combining his passion for writing and music during his day job, Matt records for a number of UK-based bands and songwriters as a session musician.