Is Universal Audio about to launch its first guitar pedal?

Universal Audio – legendary audio company, creator of countless high-end guitar plugins and the Ox Amp Top Box – looks like it could be taking its first steps in the guitar pedal market, judging from a new teaser campaign.

Accompanied by the caption “60 Years of Analog Tone”, a video launched on UA’s social media accounts features flashing lights and close-ups of a solitary control knob – and did we catch a glimpse of a guitarist in there? – soundtracked by clean guitar coated in swathes of flanger, delay and reverb.

An accompanying URL points towards UA Live (opens in new tab), where we can glimpse the edge of a unit on what looks to be a wooden floor. So, most likely a, well, floor-based unit, then.

Universal Audio teaser

(Image credit: Universal Audio)

The plot thickens when you consider the filename of the teaser image contains ‘emperor_live_teaser’ – Emperor Live could refer to a product designed for, well, live use, or it could simply mean the live launch of Emperor.

Given UA’s wealth of software, we’d have said a multi-effects pedal was most likely on the cards, but that “60 Years of Analog Tone” is throwing us off. Perhaps it’s an all-analog multi-FX in the vein of ’80s Boss and Ibanez units? Or maybe that wooden floor was actually a desk, and it was a new audio interface all along. Hmm.

Anyhoo, there’s only one way to find out: head over to UA Live (opens in new tab) on January 27, and all will be revealed…

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Mike is Editor-in-Chief of GuitarWorld.com, in addition to being an offset fiend and recovering pedal addict. He has a master's degree in journalism, and has spent the past decade writing and editing for guitar publications including MusicRadar (opens in new tab), Total Guitar and Guitarist, as well as the best part of 20 years performing in bands of variable genre (and quality). In his free time, you'll find him making progressive instrumental rock under the nom de plume Maebe (opens in new tab).