Joe Doe may have just revealed the wackiest guitar designs of NAMM 2023 – meet the Gambler, Hot Rod and Gas Jockey

Joe Doe NAMM 2023 electric guitars
(Image credit: Joe Doe Guitars)

NAMM 2023: UK guitar brand Joe Doe is building a reputation for its off-kilter designs – who could forget the Punkaster, its literal Strat-Tele mash-up? – and it looks set to continue that wacky streak with a trio of new designs for 2023.

With aesthetics inspired by ’50s automobiles and casinos, the Ben Court-designed Gambler, Hot Rod and Gas Jockey are certainly distinctive lookers, and have a host of neat electronic and hardware touches, not to mention affordable price tags.

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Michael Astley-Brown

Mike is Editor-in-Chief of, in addition to being an offset fiend and recovering pedal addict. He has a master's degree in journalism from Cardiff University, and over a decade's experience writing and editing for guitar publications including MusicRadar, Total Guitar and Guitarist, as well as 20 years of recording and live experience in original and function bands. During his career, he has interviewed the likes of John Frusciante, Chris Cornell, Tom Morello, Matt Bellamy, Kirk Hammett, Jerry Cantrell, Joe Satriani, Tom DeLonge, Ed O'Brien, Polyphia, Tosin Abasi, Yvette Young and many more. In his free time, you'll find him making progressive instrumental rock under the nom de plume Maebe.