“We think Marshall represents the rock and roll attitude”: Amp sales accounted for just 5% of the Marshall Group’s revenues in 2023 – but it looks like new digital amps could be on the way

Marshall Studio JTM series – complete with head, cab and combo options
Marshall Studio JTM series launched in 2023 (Image credit: Marshall Amps)

Billboard recently interviewed Marshall Group CEO Jeremy de Maillard and the short but insightful piece confirms something guitarists have likely known for some time –that Marshall’s actual amp-making revenue is now dwarfed by its home audio income.

However, the scale of the difference is much larger than many players might realise, with Billboard noting that only five percent of the Marshall Group revenue comes from its amp sales, while 70% comes from speakers and 25% from its Marshall-branded headphones.

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Matt Parker
Features Editor, GuitarWorld.com

Matt is Features Editor for GuitarWorld.com. Before that he spent 10 years as a freelance music journalist, interviewing artists for the likes of Total Guitar, Guitarist, Guitar World, MusicRadar, NME.com, DJ Mag and Electronic Sound. In 2020, he launched CreativeMoney.co.uk, which aims to share the ideas that make creative lifestyles more sustainable. He plays guitar, but should not be allowed near your delay pedals.