Prince’s guitar builder fights estate to keep hold of Cloud design
Dave Rusan speaks out on Paisley Park trademark dispute
“Prince had been coming to the store that I worked at - Knut Koupee in Minneapolis - as far back as his high school days,” recalls Dave Rusan, the builder of Prince’s iconic Cloud guitar.
“We all knew that he was a talented guy. My first personal encounter with him was when I tried out for his band shortly after the release of his first album.”
It was this longstanding relationship that led to the creation of one of the most iconic electric guitars to ever grace the stage - that stage being Minneapolis’s First Avenue nightclub in the 1984 film Purple Rain.
Yet as it turns out, Prince’s design brief for the guitar was, well, brief.
“Many of the design features of his Cloud guitar were based on a bass guitar called a Sardonyx that he had bought a few years before,” Rusan tells GW.
“His instructions were to reimagine it as a guitar, and he specified that it should be white, have gold-plated hardware and EMG pickups.”
In the years following the film, Rusan made two more for the Purple One, and a fourth for a contest in 1985, with few Clouds produced until Prince’s passing in 2016, when demand for the luthier’s $8,000 replicas surged.
Get The Pick Newsletter
All the latest guitar news, interviews, lessons, reviews, deals and more, direct to your inbox!
“I’ve been building replicas of the Cloud occasionally over the years since I did the ones for Prince,” says Rusan.
“It became more of a full-time endeavor after Prince’s death when interest in them took off. I’ve built around 15 so far and have orders for another 15.”
Rusan trademarked the design in early 2018, but has since received a letter from Paisley Park, ordering him to stop producing the model and give up his trademark - no doubt related to the fact that Prince’s official website has begun selling its own Schecter-built replicas for $1,750.
“The goal as to my dealings with Paisley Park is to resolve this conflict in a way that is equitable to both parties,” says Rusan.
“I want nothing from them other than to be left alone to make my guitars for appreciative fans of Prince and the guitar I made him to play in Purple Rain.”
Should the dispute continue, Rusan has been contemplating his options, including starting a petition, or utilising crowd-funding to raise funds for a legal case. Regular updates are available via the Rusan Guitarworks Facebook page.
Paisley Park Estate has yet to comment on its communications with Rusan.
Thank you for reading 5 articles this month**
Join now for unlimited access
US pricing $3.99 per month or $39.00 per year
UK pricing £2.99 per month or £29.00 per year
Europe pricing €3.49 per month or €34.00 per year
*Read 5 free articles per month without a subscription
Mike is Editor-in-Chief of GuitarWorld.com, in addition to being an offset fiend and recovering pedal addict. He has a master's degree in journalism from Cardiff University, and over a decade's experience writing and editing for guitar publications including MusicRadar, Total Guitar and Guitarist, as well as 20 years of recording and live experience in original and function bands. During his career, he has interviewed the likes of John Frusciante, Chris Cornell, Tom Morello, Matt Bellamy, Kirk Hammett, Jerry Cantrell, Joe Satriani, Tom DeLonge, Ed O'Brien, Polyphia, Tosin Abasi, Yvette Young and many more. In his free time, you'll find him making progressive instrumental rock under the nom de plume Maebe.
“Blends Shergold’s rich bass heritage with contemporary appeal”: Shergold’s new Telstar Bass repackages one of the firm’s best electric designs of recent years into a low-end format
Quick! Guitar Center’s up 40% December Deals sale is your last chance to save before Christmas – including hundreds slashed off Fender, Yamaha, Line 6 and more