“I foresee a revival in 3-4 years that puts them toe-to-toe with Sweetwater”: Sam Ash Music has been acquired by Gonher Music – here’s what that could mean for the iconic retailer

Sam Ash
(Image credit: Alexi Rosenfeld/Getty Images)

Retail industry analysts have been speculating on the future of Sam Ash Music in the wake of its acquisition by Mexican retailer, Gonher Music Center.

In March, it was widely reported that Sam Ash would be closing 18 branches nationwide – including its flagship New York store – as it continued to battle the online gear boom.

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Matt Owen
Senior Staff Writer, GuitarWorld.com

Matt is a Senior Staff Writer, writing for Guitar World, Guitarist and Total Guitar. He has a Masters in the guitar, a degree in history, and has spent the last 16 years playing everything from blues and jazz to indie and pop. When he’s not combining his passion for writing and music during his day job, Matt records for a number of UK-based bands and songwriters as a session musician.