Sick Riffs #131: Advertisement have become known throughout the Pacific Northwest underground music scene for their elaborate, free performances, that often feature as many as six or seven members on stage at once.
Teaming up with record producer Trevor Spencer for their debut full length American Advertisement, the Seattle outfit have put together a sprawling collection of tunes, from the dreamy, retro-inspired Days of Heaven to the harmony-rich She Was Dead.
Guitarist Carl Marck joins us today to take you through the intro lead riff of Pretty Money, the album's second track. This one is characterized by its precise bending articulation, so it's a great opportunity for you to work on your phrasing.
Says Marck, “COVID-19 unfortunately stalled most of our plans for the new LP – we had to cancel a full US tour, and more or less pivot to selling the record exclusively online.
“If there’s a silver lining, it’s that this period of quarantining has opened up a lot of time for writing new material, which probably wouldn’t have existed if we were busy touring.
“Our hope is that everyone in the concert world who’s lost their source of income gets the support they both deserve and need in the coming months – there’s definitely going to be a surge of amazing music coming out in the next year or two with all of the down time on everyone’s hand, so we’re trying to stay optimistic and hopeful that there will still be places to play when everything finally lifts.”
Sick Riffs is a Guitar World video series designed to help guitarists affected by the coronavirus. Self-isolating players around the world have each filmed a lesson where they teach you one of their own guitar riffs, up close and personal. If you dig the lesson, we encourage you to buy music and merch from the artist or stream their music.