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What is #blackedxout and why are so many guitar gear companies posting about it?

(Image credit: Instagram)

Those of us that follow gear companies on Instagram (which, basically, means all of us) may have been asking a similar question over the last few days: what does the hashtag #blackedxout and its accompanying visual, as seen above, mean?

Well, Guitar World is here to tell you that, like everybody else… we’re not sure.

What we do know is that, from the looks of it, the hashtag is being shared only by boutique companies, most of them primarily effect pedal makers. 

So far, the graphic has been posted by, at least, EarthQuaker Devices, Death By Audio, Friedman Amps, Z.Vex Effects, Dunable, Wampler, Walrus Audio, Old Blood Noise Endeavors, Land Devices, Meris and JHS.

#BLACKEDXOUT EarthQuaker Devices

A photo posted by @earthquakerdev on Nov 18, 2019 at 8:19am PST

As to be expected, guitar forums have lit up with theories about what the social media campaign means, with the most prevalent being some sort of massive, coordinated Black Friday sale or giveaway. 

Other suggestions, meanwhile, have run the gamut from a gear festival to all-black versions of each manufacturer’s most popular pedals.

Whatever it is that’s coming, they’ve got our attention. Stay tuned to Guitar World for #blackedxout news - and, of course, check out this year's best Black Friday guitar deals.

Richard Bienstock

Rich is the co-author of the best-selling Nöthin' But a Good Time: The Uncensored History of the '80s Hard Rock Explosion. He is also a recording and performing musician, and a former editor of Guitar World magazine and executive editor of Guitar Aficionado magazine. He has authored several additional books, among them Kurt Cobain: Montage of Heck, the companion to the documentary of the same name.