Cesar Gueikian promoted to Brand President of Gibson By Richard Bienstock Since coming onboard in 2018, Gueikian has been a major part of the company's transformation
JC Curleigh, Cesar Gueikian and Randy Smith on Gibson's monumental acquisition of Mesa/Boogie – and what it means for the iconic brands By Amit Sharma Exclusive The guitar giant kicks 2021 off with a bang by adding the revered amp company to its stable of brands
Gibson is offering a $59k reward for the return of lost 1959-1960 shipping ledgers By Richard Bienstock The ledgers “contain the serial numbers for the most valuable guitars in history,” says CMO Cesar Gueikian
