Latest about Cesar Gueikian
Six new guitars are being sold to raise funds for the firm’s charity – and they've been launched alongside a new single that features Mateus Asato and Jordan Rudess
As he leaves the top job at one of the world’s biggest guitar companies, we look back at the Gibson leader’s legacy – and how he oversaw a renaissance for the Nashville guitar giant
Gueikian, who served as Gibson's Brand President before his appointment as CEO in 2023, will continue on as a member of the guitar giant's Board of Directors, and as an artist ambassador
Around 150 of Hammett’s guitars were part of Julien’s latest Played, Worn & Torn auction
Gueikian has juggled the demands of his CEO role with learning the art of guitar making, and his builds already have some high-profile admirers – including Jason Momoa, Kirk Hammett and Tony Iommi
Gueikian has spent around three years learning and building guitars under the CEO Series – and one of his most recent builds was played by Kirk Hammett at Back to the Beginning
The one-of-a-kind metallic silver axe was used to cover a Sabbath classic and is being sold to raise funds for Gibson Gives
One of the firm’s most obscure designs of the 1970s looks set for an unlikely return
