Cesar Gueikian

Latest about Cesar Gueikian

Kirk Hammett and Cesar Gueikian

Metallica’s Kirk Hammett and Gibson’s Cesar Gueikian share the story behind Greeny’s ‘59 Les Paul sibling

By Richard Bienstock published

We all know the story of Greeny, the ‘burst owned by Peter Green, Gary Moore and now Hammett. But there is another, and it resides in the Gibson Brand President's personal collection…

Electric Guitars
Kirk Hammett

Gibson's Cesar Gueikian joins Kirk Hammett's Wedding Band onstage in San Francisco, and the Metallica guitarist lets him play his iconic 1959 “Greeny” Les Paul

By Sam Roche published

Hammett, meanwhile, took a new Greeny prototype for a test drive

Guitarists
Gibson Adam Jones Les Paul Standard

Gibson confirms an Adam Jones Les Paul Standard is on its way

By Jonathan Horsley published

It's the news Tool fans have been waiting for – plus, new Murphy Lab '58 Korina V and Korina Explorer models teased

Electric Guitars
Cesar Gueikian has been named Brand President of Gibson Brands

Cesar Gueikian promoted to Brand President of Gibson

By Richard Bienstock published

Since coming onboard in 2018, Gueikian has been a major part of the company's transformation

Music Industry
Gibson

JC Curleigh, Cesar Gueikian and Randy Smith on Gibson's monumental acquisition of Mesa/Boogie – and what it means for the iconic brands

By Amit Sharma published

Exclusive The guitar giant kicks 2021 off with a bang by adding the revered amp company to its stable of brands

Exclusive
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Gibson is offering a $59k reward for the return of lost 1959-1960 shipping ledgers

By Richard Bienstock published

The ledgers “contain the serial numbers for the most valuable guitars in history,” says CMO Cesar Gueikian

Music Industry
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