NAMM 2020: ESP announces a slew of new LTD models with eye-popping finishes and premium features By Richard Bienstock Phase one of the company's massive 2020 rollout offers new Phoenix, Black Metal and Viper Series designs, and much, much more
Get incredible savings on 23 ESP guitars from Sweetwater By Guitar World Staff Sweetwater is getting its Black Friday off to an early start
ESP’s new Kirk Hammett Sparkle Ouija guitars promise a spirited performance By Michael Astley-Brown Fresh occult classics for the Metallica man
Watch Paul Riario demo the ESP LTD Arrow-1000 By Guitar World Staff Decked out in an iridescent Violet Andromeda finish, the Arrow-1000 sounds as aggressive as it looks
The 10 best electric guitars under $2,000 By Guitar World Staff Get superior tone and playability with Guitar World's list of the top axes, from Strats to seven-strings to signature models
ESP Introduces Six New LTD 400 Series Guitars By Richard Bienstock Affordably-priced models are available in a variety of metallic fade finishes.
ESP Debuts New LTD GL-200MT George Lynch Signature Model By Guitar World Staff Eye-catching new axe is one of the highlights from ESP's recently-unveiled 2019 lineup of new instruments.
Save $389 on an ESP LTD BK-600 Bill Kelliher Signature for Black Friday By Guitar World Staff Stay tuned to GW for all the best gear deals of the holiday season.
ESP Introduces New James Hetfield LTD Snakebyte SE Baritone Guitar By Richard Bienstock The limited-edition model offers extended lower range and an eye-popping Purple Sunburst finish.
ESP Unveils Kirk Hammett Signature KH Ouija Natural Guitar By Guitar World Staff ESP has unveiled the Kirk Hammett Signature KH Ouija Natural Guitar, a limited-edition custom guitar that will be available in two different models.
Andrew W.K. Unveils Custom ESP Taco Guitar By Jackson Maxwell Andrew W.K.—him of "Party Hard" fame, and—has teamed up with ESP for the ESP Custom Taco guitar, in honor of National Taco Day, which was yesterday, October 4.
ESP Holiday Celebration: Get Free Gifts When You Buy Your Next ESP Guitar By Guitar World Staff ESP wants to say thank you this holiday season by sending you some free goodies when you purchase your next guitar from any authorized ESP retailer. Here's how it works ...
Watch How ESP's Custom Shop Builds Its Incredible "Rinne (Transmigration)" Guitar — Video By Damian Fanelli We love when the guys at the ESP Custom Shop in Japan create videos that show how their latest creations are, well, created.
NAMM 2015: ESP Guitars Debuts Tombstone Acoustic Models By Guitar World Staff ESP Guitars has introduced its new line of Tombstone acoustic guitars. The new guitars will make their debut at the 2015 Winter NAMM Show.
NAMM 2015: ESP Custom Shop Displaying More Than 80 Exhibition Guitars and Basses By Guitar World Staff