Guitar Center
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Save up to 30% on gear you won't find anywhere else in the Guitar Center Labor Day sale, including $500 off a Gibson Les Paul
By Matt McCracken published
Including a slew of limited edition finishes, the Guitar Center Labor Day sale is the place to go to stand out from the crowd

Guitar Center CEO Gabe Dalporto is on a mission to win back guitar players’ trust
By Matt Owen published
These are uncertain times for brick-and-mortar guitar stores, but Dalporto is leading the fight back against unprecedented competition for guitar stores – and he thinks he’s found a winning formula

Primus’ Larry LaLonde on how he and Les Claypool ended up with off-the-rack gear from Guitar Center right before a show
By Janelle Borg published
The guitar and bass behemoths eventually auctioned off the Strat and P-Bass they bought at the last minute for charity

Fake Guitar Center websites set up to scam players are on the rise – here’s what you need to look out for
By Matt Owen published
A player was recently scammed out of $1,000 after falling prey to a scam website – and the retailer’s CEO has shared the red flags you need to be mindful of

Guitar Center secures three-year debt extension to ensure it can deliver on its business plan
By Janelle Borg published
The announcement comes amid increasing challenges for brick-and-mortar guitar stores and ongoing changes at Guitar Center to battle competition from digital retailers

Guitar Center employee allegedly charged over $5,000 to credit cards that belonged to “rude” customers
By Janelle Borg published
The 18-year-old reportedly chose “customers who were rude to him, used foul language, and made situations bad for him” as his victims

Guitar Center introduces Rig Advisor, the guitar world’s first-ever AI shopping assistant
By Matt Owen published
Rig Advisor leverages artificial intelligence in a bid to enhance the in-store shopping experience

Guitar Center is taking the fight to Amazon this Prime Day with 25% off an "endless" selection of electric guitars - including $200 off a Player II Strat!
By Daryl Robertson published
Forget Amazon, if you are seeking sizable discounts on popular models from Fender, Epiphone, Gretsch, and more, Guitar Center is the place to go

Guitar Center just transformed its 4th of July sale into one of the biggest of the year, with an increase of up to 60% off and a massive $170 off my favorite PRS SE
By Matt McCracken last updated
Guitar Center has upped the game with their 4th of July sale, adding bigger discounts and more deals

“Rates are coming back up, rents very rarely go down, and suppliers are in straitened circumstances”: Is crowdfunding the answer to ensuring guitar stores’ survival? One family-run business has launched an innovative campaign to keep its stores alive
By Janelle Borg published
Guitar stores are struggling. Many of our biggest gear retailers have shut their doors. We hear how the UK’s Hobgoblin Music – where Paul McCartney is a regular – plans to buck the trend
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