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This guitarist butchered classic riffs at Guitar Center to rage bait fellow customers. Then Jack White sent her his guitar
By Phil Weller published
Charlene Kaye's viral videos have bagged her one of the world’s most bonkers signature guitars

Yvette Young on ending up in a Super Bowl commercial she didn't know about – and the realities of going viral
By Janelle Borg published
The guitarist lifts the veil on her chance appearance in a 2021 Super Bowl commercial and keeps it real about the trappings of virality

Guitar Center just launched an awesome acoustic guitar sale with discounts hitting up to 30% off premier strummers from Taylor, Martin, Gibson, Yamaha, and more
By Matt McCracken published
If you’re looking for a new acoustic guitar, then we’ve got the lowdown on the sale for you at Guitar Center

Guitar Center CEO responds to backlash over the brand’s in-house guitar project
By Janelle Borg published
Gabe Dalporto gives his take on why gearheads should contribute their ideas to Guitar Center’s new Guitar Lab initiative

Guitar Center’s Memorial Day sale has officially landed with up to 30% off the best guitar gear – including $250 off a PRS SE Silver Sky and $599 off a Gibson J-45
By Matt McCracken last updated
Grab yourself some new gear for less in this mega Memorial Day sale over at Guitar Center

Guitar Center has joined forces with the founder of Reverb – what does this mean for the retail giant?
By Phil Weller published
David Kalt spearheaded Reverb for six years and has been brought onboard as Guitar Center enters a new era

Police officers in California recover $60,000 worth of stolen guitars – still with Guitar Center price tags on
By Janelle Borg published
The five high-value guitars were found in the suspect's car trunk

Grace Bowers specs out her dream SG – is this what a potential signature Gibson could look like?
By Janelle Borg published
The guitarist has been flying the flag for Gibson SGs since the start of her career, so a signature model could very well be on the cards

Guitar Center reveals the 10 most-played guitar riffs in its stores – and no, Stairway to Heaven isn’t one of them
By Michael Astley-Brown published
CEO Gabe Dalporto surveyed GC staff to discover the riffs that torment them on a daily basis – but some surprisingly big names don’t get a look-in

Calling all guitarists! You have less than 24 hours to secure up to 30% off at the Guitar Center Guitar-A-Thon – here's 11 of the best final-day deals including a massive $700 discount on a flagship Gibson Les Paul
By Matt McCracken last updated
Guitar-A-Thon is due to end on April 29th, so move quickly if you want to bag a great deal on guitar gear
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