Guitar Center

Guitar Center employee allegedly charged over $5,000 to credit cards that belonged to “rude” customers

By Janelle Borg published 22 July 25

The 18-year-old reportedly chose “customers who were rude to him, used foul language, and made situations bad for him” as his victims

Guitar Center introduces Rig Advisor, the guitar world’s first-ever AI shopping assistant

By Matt Owen published 21 July 25

Rig Advisor leverages artificial intelligence in a bid to enhance the in-store shopping experience

Guitar Center is taking the fight to Amazon this Prime Day with 25% off an "endless" selection of electric guitars - including $200 off a Player II Strat!

By Daryl Robertson published 10 July 25

Forget Amazon, if you are seeking sizable discounts on popular models from Fender, Epiphone, Gretsch, and more, Guitar Center is the place to go

Guitar Center just transformed its 4th of July sale into one of the biggest of the year, with an increase of up to 60% off and a massive $170 off my favorite PRS SE

By Matt McCracken last updated 4 July 25

Guitar Center has upped the game with their 4th of July sale, adding bigger discounts and more deals

Guitar Center CEO Gabe Dalporto is on a mission to raise store standards – and says he’s not above scrubbing restrooms

By Matt Owen published 16 June 25

Dalporto took a trip to assess the on-scene situation at one of his stores – and ended up getting hands-on with the cleaning

Guitar Center CEO Gabe Dalporto is facing new competition from brands in the retail space – but it isn’t fazing him

By Phil Weller published 9 June 25

New Gibson and Fender stores on three continents present fresh challenges for the store, but Dalporto says “bring the competition on”

Guitarists, it’s time to change those strings – bag 25% off D’Addario XS at Guitar Center in celebration of World String Change Day

By Matt McCracken published 6 June 25

Tone dragging you down? Guitar Center’s 25% off D’Addario XS deal is the deal you’ve been waiting for

I’ve been watching acoustic guitar prices all year and Guitar Center's up to 35% off sale is the best I’ve seen – especially if you want an A-list model

By Matt McCracken published 30 May 25

Get your hands a top-level acoustic guitar for less with this awesome sale over at Guitar Center

Guitar Center CEO Gabe Dalporto lays out one of the store's biggest priorities – and it isn’t selling gear

By Matt Owen published 24 May 25

Dalporto has already discussed his desire to improve the quality of gear that Guitar Center stocks – but he's also got his eye on avenue for growth