An Electric Guitar Made Out of a Giant Tortilla Chip — Video

If playing guitar makes you work up an appetite, this may be the ax for you.

Moe’s Southwest Grill launched its free-queso Queso Palooza promotion today, and to promote it they created a guitar with a body made from a giant tortilla chip.

“We started talking about how cool it would be to create an actual guitar out of chips,” explains Moe’s creative director, Brandon Friedman.

“Then we said, ‘What if it could actually play?’ And finally, we felt like we needed to give it that extra rock touch by smashing it, which gave us the perfect transition to promote the queso and the event.”

Check out the video to see the guitar’s creation and—inevitable—destruction.

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Christopher Scapelliti

Christopher Scapelliti is editor-in-chief of Guitar Player (opens in new tab) magazine, the world’s longest-running guitar magazine, founded in 1967. In his extensive career, he has authored in-depth interviews with such guitarists as Pete Townshend, Slash, Billy Corgan, Jack White, Elvis Costello and Todd Rundgren, and audio professionals including Beatles engineers Geoff Emerick and Ken Scott. He is the co-author of Guitar Aficionado: The Collections: The Most Famous, Rare, and Valuable Guitars in the World (opens in new tab), a founding editor of Guitar Aficionado magazine, and a former editor with Guitar WorldGuitar for the Practicing Musician and Maximum Guitar. Apart from guitars, he maintains a collection of more than 30 vintage analog synthesizers.