How Fender reimagined its flagship guitar line with the American Professional II series

Fender American Professional II
(Image credit: Fender)

It’s easy to underestimate the importance of the American Professional series, not to mention its sales compared with the other USA Fender production lines. 

“It’s the centre of gravity of the Fender line,” states Executive VP of Fender Product Justin Norvell emphatically. “It is the number one series. It is the number one requested and used instrument by artists; it’s our best-selling, most important series. 

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Dave Burrluck
Gear Reviews Editor, Guitarist

Dave Burrluck is one of the world’s most experienced guitar journalists, who started writing back in the '80s for International Musician and Recording World, co-founded The Guitar Magazine and has been the Gear Reviews Editor of Guitarist magazine for the past two decades. Along the way, Dave has been the sole author of The PRS Guitar Book and The Player's Guide to Guitar Maintenance as well as contributing to numerous other books on the electric guitar. Dave is an active gigging and recording musician and still finds time to make, repair and mod guitars, not least for Guitarist’s The Mod Squad.