Prashant Aswani explains why his sensational new signature Charvel is “basically a custom shop guitar, made in Mexico for $1,399”

Charvel Prashant Aswani Signature Pro-Mod So-Cal Style 1 PA28
(Image credit: Charvel)

“It’s basically a custom shop guitar, made in Mexico for $1,399,” smiles Prashant Aswani, summing up the concept behind his new signature guitar.

The Californian virtuoso has played custom shop axes on gigs and tours with the likes of Greg Howe, Christian Milian, and Justin Timberlake, as well as with Indian classical flautist Ronu Majumdar, so he knows what a guitar needs to perform in the spotlight. For the Prashant Aswani signature So-Cal, the goal was to bring that level of performance for an accessible price. 

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Jenna Scaramanga

Jenna writes for Total Guitar and Guitar World, and is the former classic rock columnist for Guitar Techniques. She studied with Guthrie Govan at BIMM, and has taught guitar for 15 years. She's toured in 10 countries and played on a Top 10 album (in Sweden).