NAMM 2017: Ernie Ball Introduces Paradigm Guitar Strings - Guitar World

NAMM 2017: Ernie Ball Introduces Paradigm Guitar Strings

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Ernie Ball is showcasing its revolutionary new Paradigm guitar strings at the 2017 Winter NAMM Show (booth 5440).

Paradigm represents the most advanced string technology ever created—and the first-ever to come with a fully backed guarantee: If Paradigm strings break or rust within 90 days of purchase, Ernie Ball will replace them free of charge.

Retailing for $14.99, Paradigm strings feature superior break-resistance and unparalleled durability while delivering the iconic Slinky tone. The strings feature a combination of Ernie Ball’s proprietary Everlast nanotreatment coupled with a breakthrough plasma process that further enhances the corrosion resistance like never before. They come in a variety of Ernie Ball’s most popular gauges for both electric and acoustic.

Over the course of the past few months, Ernie Ball has been offering guitarists the opportunity—and challenge—to beta-test Paradigm. Among those who tried—and failed—to break the strings are Kenny Wayne Shepherd and Dream Theater’s John Petrucci.

Check out the proof below:



Come to booth 5440 and experience these remarkable strings for yourself.

For more information, visit

For all of Guitar World's 2017 Winter NAMM Show coverage, head here.